Web Sites

Web content needs to be prepared in a way that is easy to grasp on screen. It can also take advantage of the multi-dimensional quality of the web.

• Finding contacts is one of the most important functions of a web site. A 'contact us' button or address, phone and email listing should be on every page.
• Keep content short and crisp. Put the most important information in the first paragraph.
• Apply a consistent style to the site and contents.
• Scrolling is unpopular. Break longer documents into blocks and use links to join them. Use bulleted or numerical lists where possible.
• Take advantage of links to add additional resources.
• Make your site media friendly. Have a button for news on the home page that leads into your news items and a press contact: the name, phone and email details of someone who can respond to media inquiries.
  

More help
IRP can write or edit web pages for any type of organisation. We will work with web designers to ensure optimum display of content. We are good at putting complicated material into plain English. We can also train clients to prepare their own web contents.

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Flood former Yugoslavia, 1937