needs to be prepared in a way that is easy to grasp on screen. It can
also take advantage of the multi-dimensional quality of the web.
- Finding contacts
is one of the most important functions of a web site. A 'contact us'
button or address, phone and email listing should be on every page.
- Keep content short and crisp. Put the most important information in
the first paragraph.
- Apply a consistent style to the site and contents.
- Scrolling is
unpopular. Break longer documents into blocks and use links to join
them. Use bulleted or numerical lists where possible.
- Take advantage of links to add additional resources.
- Make your site media friendly. Have a button for news on the home
page that leads into your news items and a press contact: the name,
phone and email details of someone who can respond to media inquiries.
IRP can write or edit web pages for any type of organisation. We will
work with web designers to ensure optimum display of content. We are good
at putting complicated material into plain English. We can also train
clients to prepare their own web contents.
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former Yugoslavia, 1937